What I mean by "Strategic Communications"

Communication is the artery between a business and its marketplace. But too often that appears to be more art than artery. It is clear to us that while styling has its place, it is only a part of a broader communication mix.

 

I saw an opportunity to approach graphic design services and design marketing tools in the same way that you might design a good product. As a creative design strategist, I seek to design in an integrated way, across print media, PR, broadcast media and the web, from advertising and brochures to the web and exhibitions. I establish a defined objective, a business case and a process to underpin the work. I research my clients' customers. I look at the world through their eyes and thereby deliver marketing tools properly designed to be relevant, compelling and essential to the end user. And this is what I call "Startegic Communications".

I have a unique approach to design for marketing. I think of myself as a visual communicator in a market too often obsessed with the visual, but not the communication.

My Clientele

• Cargills (Ceylon) Limited
• Hotel Clarion
• Buckingham Place Hotel
• Central Bank of Sri Lanka
• Royal College of Aviation
• Ceylon Biscuits Limited
• Hayleys Limited
• United Motors
• Uswatte Confectionery
• Dishma Tea Exports (Pvt) Ltd.
• Diana Chocolate Manufacturers (Pvt) Ltd.
• Luckyland Confectionery (Pvt) Ltd.
• Central Finance PLC
• DXN Coffee (Pvt) Ltd.
• Australian College of Business & Technology
• Lucky Lanka Dairies (Pvt) Ltd.
• Mega Life Sciences
• Nilkema Organic Gardening
• JAT Holdings
• Lehkraj & Sons
• Helen Biscuits (Pvt) Ltd.
• Ruhunu Foods
• ICAM (Private) Limited
• Seram Agro
• Royal Candles (Pvt) Ltd.
• Auslan International (Pvt) Ltd.
• Origin OEB (Pvt) Ltd.